Business owners often overlook the potential and marketing power of printed collateral like printed business flyers. If you want to reach more people than your competitors, then you should approach your business promotion in a complex integrated way. The complex marketing strategy includes digital marketing campaigns via Google ads, social media posting and promotion and the offline promotion via business flyers, brochures, leaflets, etc.
With the growth of digital marketing popularity, many think that printed flyers distribution is a relic of the past in terms of effective business promotion. But it’s not. According to the research run by DLM, up to 79% prefer to keep, give a friend or take a look at the contents of a flyer. 78% of respondents take a look at door drops and 23% read them. This means, that printed business flyers are still and effective way of communication with the target audience as well as an efficient means to reach more prospective clients. A professionally designed flyer can serve many business goals, from making people visit a website, using a discount for a purchase or taking advantage of a special offer, to signing up for a monthly newsletter, etc. Here are a few reasonable arguments in favor of using printed flyers as one of the advertising tools for business promotion.
Business Flyers Can Be Distributed via Multiple Ways
There are a lot of different ways of flyer distribution. The traditional hanging out of flyers on the street is just one of them. There are a lot of other ways to distribute flyers, like door drops, hand-to-hand distribution, direct mailing which help to extend the possibilities of flyer distribution. Here are some smart ideas of how you can distribute business flyers:
- Place flyers at reception and checkout areas;
- Leave flyers on door handles;
- Hang out flyers at trade shows and festivals;
- Display flyers in advertising stands in stores;
- Send flyers as mailers;
- Distribute flyers via business partners which offer complementary services or products.
Flyers Are Cost Effective
The usage of flyers is a more cost-effective way of advertising than other types of marketing. Digital marketing has made the design and printing of flyers cheaper. You don’t need to hire a marketing agency for hanging out flyers. In most cases, you don’t need human resources for flyers distribution.
Flyers Are Super Easy to Create
There are so many tools and ways for quickly creating customized flyers for your business. One of such ways is online flyer makers, which allow you edit and customize a pre-made flyer template right in the interface of a flyer maker and then save it to your local disk or print it out right away. Another option of business flyer creating is using free flyer templates for Photoshop. With basic Photoshop editing skills, you can create a personalized flyer design for your business in several clicks. A flyer PSD template has pre-designed layout and design elements which you can easily change by adding your custom business details, benefits, photos via smart objects. Below you can find a collection of 35 multipurpose free business flyer PSD templates for all kinds of business. Whether you own a barber shop, a beauty salon, a restaurant, an IT company, a dental clinic or a real estate business, below you will find a free flyer PSD template that perfectly fits your business needs.